Activate & Grow: A Marketing Course for Somatic Practitioners
For practitioners ready to grow their business and marketing confidence
Learning to facilitate transformational work is only one part of becoming a sustainable practitioner. This 4-week online skills training is designed to help BBTRS® students, graduates and holistic practitioners build the business and marketing foundations needed to share their work with clarity, confidence and integrity. Whether you are starting a new practice, or you are already regularly working with clients in other modalities, this special skills online course will help you develop your brand to grow your business.
Through practical guidance, reflection and applied exercises, you’ll explore how to define your offer, communicate the value of your work, attract aligned clients, and create a simple, grounded plan for growing your practice — without relying on pushy sales tactics or losing the depth and authenticity that brought you to this work in the first place.
A therapist, coach, bodyworker or similar practitioner looking to grow their business
A BBTRS® graduate, ready to put their new skills to use and find clients
An individual trained in multiple disciplines, unsure how to market their wide range of services
A facilitator, unfamiliar with or looking to build confidence with marketing in the digital world
This course functions like a companion to your growth, imparting helpful knowledge, whilst guiding your at-home growth with exercises, reflections and 1:1 mentorship
Accredited & Trusted Worldwide
BBTRI is recognised by leading professional bodies in breathwork and trauma-informed care.
Kickstart the growth of your business
- Clarify your niche, message and practitioner identity
- Shape your offer into sessions, packages or programs
- Communicate the value of your work with confidence and integrity
- Price your services and set professional boundaries more clearly
- Build a marketing action plan covering website, social, email and referrals
- Receive a 1:1 mentorship session, discussing your action plan and setting out your next steps
Your Learning Pathway
We will meet weekly on a group call, covering essential topics and deepening knowledge After each call, resources and reflections will be shared, to give you momentum and turn this month together into a powerful activator for your business.
In the first week, you’ll explore the foundations of your practice: who you serve, what you offer, and how your existing skills, training and lived experience shape the way you work. Rather than trying to appeal to everyone, you’ll begin clarifying your ideal client, your practitioner identity, and the specific value you bring through BBTRS® and other holistic modalities. This week is about finding language that feels clear, grounded and authentic, so potential clients can understand what you do and why it matters.
This week focuses on turning your skills into clear, structured offers. You’ll look at different ways to package your work, including single sessions, multi-session packages, group workshops, online programmes, retreats or blended offerings. You’ll also explore pricing, boundaries and the client journey, helping you understand how someone moves from discovering your work to feeling safe and confident enough to book. The goal is to create offers that are both accessible to clients and sustainable for you as a practitioner.
In week three, you’ll learn how to communicate your work online in a way that builds trust without overpromising. We’ll look at the key pages and content every practitioner website needs, how to explain breathwork and trauma-informed practice in accessible language, and how to write messaging that reflects both professionalism and depth. This week also explores social proof, testimonials, practitioner bios, ethical claims, and the small details that help potential clients feel reassured before making contact.
The final week brings everything together into a practical marketing and visibility plan. You’ll explore simple, sustainable ways to grow your practice, including referrals, partnerships, local visibility, email marketing, social media and community-building. Rather than chasing every platform or tactic, you’ll identify the channels that make most sense for your work, your audience and your capacity. By the end of the programme, you’ll have a grounded 90-day action plan to help you move forward with clarity, consistency and confidence.
After the final group session, you’ll receive a dedicated 1:1 mentorship call to review your marketing action plan and refine your next steps. This is an opportunity to receive personalised feedback on your positioning, offer, messaging and chosen marketing activities, with space to identify what feels clear, what may need strengthening, and where to focus your energy first. Together, we’ll turn your plan into a practical set of priorities, helping you leave the programme with greater confidence, direction and accountability as you continue building or developing your practice.
Your Training at a glance
Grow your practice with confidence
- E-mail exchange with the course facilitator before beginning to convey the priorities of what you are hoping to achieve by the end of this course
- Receive guidance on defining your brand; the look, feel and messaging of your marketing
- Improve your confidence with brand positioning, digital marketing and advertising
- Receive multiple downloadable resources, including price-sensitivity surveys and testimonial requests
- Meet and network with other like-minded practitioners, helping each other to grow
- Complete the course with a personalised 90-day action plan to direct your next steps
Live Online, Mentored, and Paced
- Pre-course email exchange with the course leader
- 4 x 90 minute live online classes
- 4 week online study companion
- 1 x 60 minute mentorship call
- Tailored 90-day action plan & next steps guidance
- Review and feedback on your existing website and marketing materials (if applicable)
- Options for ongoing mentorship
Secure your place
Choose your payment option and secure your spot.
Current BBTRS® students or graduates are entitled to reduced pricing for this course.
Training dates
When you join this course, you are purchasing four modules of learning. We recommend committing to attending all sessions to maximise your learning experience. However, recordings of all sessions will be available in case you are unable to attend any of the dates.
Week 1: Positioning & Practitioner Identity
Get clear on who you serve and what makes your approach distinct, so you can describe your work in language that feels authentic and easy for the right clients to recognise.
Week 2: Offers, Pricing & Client Journey
Turn your skills into structured, sustainable offers, and learn how to price them with confidence while understanding the journey a client takes from first contact to booking.
Week 3: Website, Messaging & Trust-Building
Learn what your website and messaging need to say to build genuine trust — communicating your work clearly and ethically, without overpromising.
Week 4: Marketing, Visibility & 90-Day Growth Plan
Bring it all together into a practical, sustainable visibility plan and a personalised 90-day roadmap to move forward with clarity and consistency.
Mentor Follow-up
After the course is complete, you will schedule a 1:1 mentorship call with the course leader to review and personalise your 90-day action plan to ensure your continued progress beyond the course.
Frequently Asked Questions
Have questions? Here are some of the most common things people want to know before joining.
No. This course is open for any practitioners working with people, even if they have not yet attended a BBTRS® training. It will provide a helpful foundation to guide the development of most holistic business practices.
A reduced price is available for current BBTRS® students and graduates, as we see this course as a valuable professional development to help our students grow their practises sustainably.
We understand that students are often balancing study with their busy lives. It is often possible to attend missed sessions on future cohorts, or to catch-up via session recordings.
You will receive professional marketing training throughout the program. At its conclusion, you will have built a 90-day action plan, in 1:1 consultation with the course leader.
The option for ongoing business mentorship, or help with digital tools, like building a website can be discussed as part of your final mentorship call to ensure you have the support you are looking for.
We want as many people to be able to benefit from our trainings as possible. To support with affordability, we are offering all applicants early-bird pricing until September 13. A reduced price is also offered for existing BBTRS® students.
If further financial aid is required, please contact the course leader, matti@coraldigital.live to discuss your circumstances. We will aim to accommodate requests wherever possible. However, please note that fully-funded placements are not available for this course.
No, this course is not primarily focused on designing/building a website for you. Guidance on this steps to take with your website, whether existing or starting from scratch, be discussed and personalised to you as part of your action plan.
By the end of this course, you will have a strong understanding on your market positioning, your offering and how to discuss it across your marketing materials; an essential requirement for creating a website and a step that is often missed.
At the end of the course, there are further options to work with the course leader to get support with building your website if you are unsure how to progress. This will be discussed and arranged bespoke depending on your requirements.
Your Facilitator
Matti Ryan
Matti Ryan is a marketing specialist working at the intersection of health, wellbeing and business growth — and, as a certified BBTRS® practitioner and founder of their own wellbeing business, they understand this world from the inside as well as the outside. Their career has focused on innovation and digital transformation, developing and launching projects designed to diversify audiences and grow income for organisations including Apple, Meta, The King's Trust, the NHS, and Path Retreats — helping to shape and deliver initiatives funded and backed by some of the world's most recognised brands.
Through their work with wellbeing businesses and practitioners, Matti noticed a consistent pattern: people invest deeply in training for the work they're most passionate about — the hands-on, human side of practice — but rarely in the skills needed to build a sustainable business around it. Activate & Grow was created to close that gap, bringing practical, grounded marketing expertise to practitioners so they can be found, trusted, and booked by the people they're best placed to help.
Take the next step towards your growth
Whether deepening your healing or training professionally, BBTRS® offers a clear, supported next step.
